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Domain Appraisals A domain name is much like a piece of property displayed online. A registered domain name is supposedly locked for the owner as long as he wishes, but should not forget the renewal of registration. So as a domain name seller, you must consider your domain names as your assets. To guarantee that your domain names still have value in the market, you have to have them appraised by domain name experts. Without it, your domain name value remains a guessing game, and you face the risk of over or undervaluing it. Domain appraisals are simply evaluations of a domain name's value that help both the domain buyer and the seller determine the current and latest reasonable market price. It is either done manually or automated by experts, and is considered the initial step towards a successful transaction between the buyer and the seller. Usually, domain names are appraised based on its marketability, popularity, length of name, commercial potential, search engine traffic potential, words, and extension. There are some appraisers who offer complimentary appraisal service. However, experts usually recommend both the sellers and the buyers to seek the services of trusted brokers in the domain business. This broker must have the expertise, experienced, and good personal relationship with numerous domain investors to ensure a higher level of precision concerning the domain name's real market value. Likewise, domain name appraisal is not limited to buyers and sellers alone. Some domain name owners have their domain name appraised to further assess their firm's assets. |
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